I have watched people quit their jobs to start the business of their dreams then never start the business only to go back and work in the cubical farm.
I have watched people who have created their dream business then spend more time playing around and taking pats on the back for a job not yet done than they spend on running the business.
I have watched people in college enroll in their dream degree program, kick ass in the classes but not do what it takes to succeed after college.
To be clear, I absolutely believe in Dream, Declare and Deliver. I have seen it work. The challenge in each of these situations is that the people Dreamed and Declared but left out a step. They became distracted because they didn’t focus on Delivering.
The first thing that you get to understand is that the key to building a successful business is figuring out who your customers are and how you can bring value to those customers. Once you understand how you bring value to your customers you will then be able to figure out how to monitize around this value. Finally you will begin putting together the process to execute around the value proposition. This final step is planning. Planning allows you to clearly articulate how the business will make a difference and create value for customers. It is the steps that you take on a daily basis that will allow you to reach your goals.
I have identified seven key areas to focus in on when developing the strategy to build and grow your business.
My 13 year old son had a project due today about 9/11 for his 7th grade social studies class. He was supposed to interview someone about what they remembered from 9/11. As we discussed this I realized that he really has never experienced a world not impacted by 9/11. I got a copy of the New York Times that I bought the day after the attack to show him. While we looked at the images my 7 year-old looked at it and said “What is that?” He had never seen what happened.