September 17, 2018
Once you begin to reach a level of success as a business owner you will start to get calls asking you to be a speaker. This can be a great way to get the word out on your business. It can position you as an expert. Think of public speaking as “one to many” networking. Having said that most people can’t just show up and be an effective speaker. As a matter of fact if you aren’t careful you might hurt your business or at least your personal reputation. As much as I try to avoid it there are times where I find myself sitting in an audience listening to a presentation that is just terrible. This can be due to a number of factors, some that are out of the control of the speaker , but to be honest it’s usually the speaker.