Lessons From Superbowl 50 You Can Use In Your Business

The Superbowl is over, are you happy with the result?  More importantly did you learn anything from the Broncos’ victory that you can apply to your business? Here are five lessons I took away from watching the game.


Be Ready to pivot ~ Two years ago the Denver Broncos entered Superbowl 48 with a high-octain offense lead by NFL MVP Peyton Manning and they lost to Seattle 43 – 8. The following season began with similar offensive results but the Broncos lost steam late in the season and were beat by the Colts in the divisional round of the playoffs. John Elway (NFL Hall of Fame Quarterback and current General Manager of the Broncos) knew that things needed to change. He let coach John Fox go, hired Gary Kubiak and shifted the personalty of the team to one dominated by defense.

Lesson Learned ~ Understand your business and be realistic in what it will take for you to accomplish your goals. There will come times when you will need to make changes. The worst thing you can do is think that you will get different results doing the same things. The second worst thing you can do is delay the inevitable and not make changes when they need to be made.

Build a team with a shared vision ~ When John Elway was looking for a head coach coming into this season he hired Gary Kubiak, who had been fired by the Houston Texans just two years earlier. Elway knew he needed to recreate the team and needed a coach that shared his philosophy. As a player Kubiak had backed up John Elway for nine seasons then after he retired served as Elway’s Offensive Coordinator when the Broncos won Superbowl 32 and Superbowl 33. He shared the vision and was able to disseminate it to the players.

Lesson Learned ~ Strong mission and vision are very powerful in helping your business succeed. As the leader it is on you to make sure you communicate the goals and what it will take to accomplish the goals. From there it is critical that you have the right team in place to execute and move the business forward. 

Take advantage of Opportunities ~ Typically when two teams are evenly matched the team that wins the turnover margin wins the game. Carolina had four turnovers and Denver had two. Denver took advantage of these opportunities turning them into 14 points, the final margin of victory.

Lesson Learned ~ Keep your eyes open and look for opportunities to make your business better and stronger. Once opportunities do present themselves you have to take advantage of them so be prepared.

Be OK with growth even if it is slow growth ~ The halftime score of Superbowl 50 was Denver 13, Carolina 7. Had the underdog Broncos panicked and started trying to ratchet up the offense mistakes could have been made and the result could have been different. The Broncos decided to maintain the course and play conservatively on offense and let the defense win the game.

Lesson Learned ~ Growth is growth. Don’t panic and take unnecessary risks trying to make a big score. A good risk/benefit analysis can help you tell the difference between opportunity and needless risks.

Celebrate Victories ~ A 60 minute NFL game is a is full of ups and downs. It is important to stay motivated. The Broncos players realized each success on the field was taking them closer to being able to celebrate with the Vince Lombardi Trophy.

Lesson Learned ~ Owning your own business can be tough at times. It is critical that you recognize when you have success even if they are small successes. This will help keep you going when the going gets tough.