Lessons From Superbowl 50 You Can Use In Your Business

The Superbowl is over, are you happy with the result?  More importantly did you learn anything from the Broncos’ victory that you can apply to your business? Here are five lessons I took away from watching the game.

Football

Be Ready to pivot ~ Two years ago the Denver Broncos entered Superbowl 48 with a high-octain offense lead by NFL MVP Peyton Manning and they lost to Seattle 43 – 8. The following season began with similar offensive results but the Broncos lost steam late in the season and were beat by the Colts in the divisional round of the playoffs. John Elway (NFL Hall of Fame Quarterback and current General Manager of the Broncos) knew that things needed to change. He let coach John Fox go, hired Gary Kubiak and shifted the personalty of the team to one dominated by defense.

Lesson Learned ~ Understand your business and be realistic in what it will take for you to accomplish your goals. There will come times when you will need to make changes. The worst thing you can do is think that you will get different results doing the same things. The second worst thing you can do is delay the inevitable and not make changes when they need to be made. Read More

Building Your Unique Business Message

Presentation

I am currently teaching classes for the Young Entrepreneurs Academy (YEA!) in my hometown of Marysville, OH. The process of discussing marketing with these entrepreneurs as they build and launch their start-ups really gets me into a “building a compelling message ” mode when writing blog posts. Having a good message is critical for success in business because it allows you to to clearly articulate your value proposition. Without this you will tend to ramble, often times missing the mark when it comes to sharing how your business can help solve your prospect’s problem. Read More

10 Mistakes That Will Kill Your Growing Business

Growing BusinessRunning a business is a full out assault. You hit the ground running on the day you start your business and you don’t stop. Over time your company grows up and how you manage it needs to change. There are more people, more money, more expenses and more demands on your time. It’s easy to get overwhelmed and overlook some critical elements of success.

10 common management mistakes you need to avoid as your company grows.

Lack of Focus: Lack of focus will kill your business. I see so many people running around chasing any dollar they can get and waisting valuable time and resources in the process. Know yourself and what you do.  Understand your business and target the best opportunities. Focus on what will make your business the MOST successful not just what will keep the lights on.

Not Being Strategic: If you truly know your business and are serving customers you can survive and thrive in any economic conditions. However, as your company grows you need to manage more strategically rather than from your gut. I know that it is a pain but a strong SWOT analysis can give you insights into your company and market that you may never have thought of.  You may see opportunities that are more attractive than your current market and may dictate a change in direction.
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