Don’t Let Bozosity Grind You Down

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What do you do when you have one of those days where you just get tired of trying to push the bolder up the hill? You know that if you stop moving forward the bolder will start rolling back and crush you so you persevere regardless of how drained you feel. I recently felt like that. In my efforts to look for inspiration I pulled out Rules For Revolutionaries by Guy Kawasaki. It is an older book but the rules hold true. The one rule that I always remember is “Don’t Let The Bozosity Grind You Down”. There are so many bozos out there disguised as “experts” that are all willing to tell you how what you are doing won’t work. That is when you must have faith, believe in yourself and not give up. Read More

Business Owners Guide To Planning And Building A Great Website

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Want to find more customers and make more money in your business…Start with a great website. Sounds logical, right? So why is that so many business websites miss the mark with customers? It’s easy, they aren’t web developers they are business owners. When they start working on a site owners can get distracted by the bells and whistles of the site and lose focus on what customers want from the site and how to how the site can convert. Read More

Building Your Unique Business Message

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I am currently teaching classes for the Young Entrepreneurs Academy (YEA!) in my hometown of Marysville, OH. The process of discussing marketing with these entrepreneurs as they build and launch their start-ups really gets me into a “building a compelling message ” mode when writing blog posts. Having a good message is critical for success in business because it allows you to to clearly articulate your value proposition. Without this you will tend to ramble, often times missing the mark when it comes to sharing how your business can help solve your prospect’s problem. Read More