Seeking Awesome

Business, Career, Life

Business Owners Guide To Planning And Building A Great Website

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Want to find more customers and make more money in your business…Start with a great website. Sounds logical, right? So why is that so many business websites miss the mark with customers? It’s easy, they aren’t web developers they are business owners. When they start working on a site owners can get distracted by the bells and whistles of the site and lose focus on what customers want from the site and how to how the site can convert.

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Building Your Unique Business Message

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I am currently teaching classes for the Young Entrepreneurs Academy (YEA!) in my hometown of Marysville, OH. The process of discussing marketing with these entrepreneurs as they build and launch their start-ups really gets me into a “building a compelling message ” mode when writing blog posts. Having a good message is critical for success in business because it allows you to to clearly articulate your value proposition. Without this you will tend to ramble, often times missing the mark when it comes to sharing how your business can help solve your prospect’s problem.

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