I lead a lot of business start-up classes. I always ask why the attendees want to start a business? Typically people have decided, for whatever reason, to take control of their lives, pursue their passion and start a business. Great! The next step is to trust themselves, put in the work and create the life of their dreams.
There is one more very big thing…Push past the FEAR.
Your vision is what will drive you and your small business to success. Vision is the north star. Vision leads you forward and allows you to keep going when the shit hits the fan and the wheels are coming off. Vision is why you are doing what you are doing at a deep down, change the world level. The challenge often times is that you might begin to doubt yourself. Do I know what the hell I am doing? Is this really worth it? Why does this happen? Because you are worried about what other people think. You let their take on your vision create doubt in your mind.
Stop that shit. Don’t worry about what others say. Take what is valuable and dump the rest. Here is a video by Gary Vaynerchuk discussing this.
You can create incredible results. Trust yourself.
The first thing that you get to understand is that the key to building a successful business is figuring out who your customers are and how you can bring value to those customers. Once you understand how you bring value to your customers you will then be able to figure out how to monitize around this value. Finally you will begin putting together the process to execute around the value proposition. This final step is planning. Planning allows you to clearly articulate how the business will make a difference and create value for customers. It is the steps that you take on a daily basis that will allow you to reach your goals.
I have identified seven key areas to focus in on when developing the strategy to build and grow your business.